“This is how we do it” in 010! On 11 March, none other than Montell Jordan will be coming to Rotterdam. The American R&B star and hitmaker behind the legendary track “This Is How We Do It” brings his irresistible 90's vibe to the city on the Maas.

On Tuesday, 11 March, Montell Jordan will be on stage at Annabel in Rotterdam. Montell Jordan is more than just that one classic. As a pioneer within the R&B and sample culture, he effortlessly combines old-school grooves with contemporary influences. With his recognizable voice, funky beats, and loads of charisma, he turns every venue upside down.

Not many artists can say they've transitioned from a successful hip-hop and R&B career to becoming a minister, but for Montell Jordan, this is reality. It all began in 1995 when he was signed by the iconic Def Jam Records. Shortly after, he dropped his first single “This Is How We Do It” – the title track of his debut album and an instant global hit. As the first R&B single ever released by Def Jam, the track conquered charts worldwide, including the Billboard Hot 100, Hot R&B/Hip-Hop Songs, and the U.S. Rhythmic Charts.

Montell Jordan is an artist who connects generations with music that still sounds fresh and relevant. Don't miss it, 11 March, BIRD, Annabel & The Grapevyne presents: Montell Jordan. This is how we do it!